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Why do food entrepreneurs fail?

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Food Entrepreneurs fail because someone may say to them, this is a delicious dish, can I have the recipe or you ought to sell this. Great suggestions, except most entrepreneurs don’t realize there is a business component to get started and many other things to think about.

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Most often they are under capitalized, their costs are too high and they haven’t thought about the structure of being in business. They haven’t figured out who or where the consumers are and were can they buy their products. They don’t have a marketing map to help them get sales.

A food business is composed of great marketing, product positioning and shelf strategy is necessary to increase your chances of success in to win over the minds and hearts of the consumers.

Rather than failing in a food business, here are some great resources to help you to find professional help and places to sell your products.

Local Food Lab
Portfolios serve as visual resumes for Local Food Lab members, beautifully documenting projects, products and processes. Food and farm careers are inherently visual and a photograph or video is the best way to show a potential employer or future partner what kind of a farmer or chef you are. We believe that the artisan food entrepreneurs, urban agriculturists, food tech startups, food photographers, food truckers, farmers, restaurateurs, food bloggers, package designers and recipe boxers who make up the dynamic good food movement are creatives and that their creative works should be recognized, displayed and connected accordingly.

Cropmobster
Cropmobster is about serving farmers and the people who grow food. I first heard about them at a Slow Money meeting. By leveraging social media and instant alerts we’re able to spread the word quickly about local food excess and surplus from any supplier in the food chain, get healthy food to those in need, help local businesses recover costs, prevent food waste and connect our community in new and fun ways. You can sign up to get an alerts or post an alert.

InChefs
It’s about connecting the Chefs to the consumer, post your request what kind of meal you would like, Chefs will give you a quote, making your dining easy. Plus, you’ll have a wonderful experience of eating healthy foods prepared by local chefs.

The Good Food Web
The community for local food. The Good Food Web is a community-driven online platform to build a resilient, good food economy. We connect farmers, food entrepreneurs, investors, advocates and eaters to educational resources, best practices and expert advisors.
+ Find the people and info you need to build your local food business.
+ Earn income by offering your expertise as a valuable shared resource.
+ Share success stories, compare best practices and connect with new friends and allies.

Speciality Food
At the Specialty Food Association, we give you the tools, knowledge and connections to support the CRAFT and the CARE you put into your specialty food business every day. That’s our JOY.

Mari-Lyn Harris
Be sure to register for August 19, Food Entrepreneur Networking meeting. It’s a great place to connect to other food Entrepreneurs where we socialize and learn new ideas.

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