Pop Ups are one of the best ideas to explore and expand your food business, and when you add food it brings many more people together.
Eventbrite just came out with a study about Pop-up’s of why they are so popular and why are they rising. Pop-up dinners are usually one time food events, in unexpected locations, you get to have a whole experience with the chef, sometimes a party theme is presented. Sometimes they are Underground dinners, collaborative dinners..it’s not just a dinner it’s a memorable experience.
Many Chef’s of whom I have met said, in the circles that they travel in, many are willing to pay $100 to $150 for a dinner. When you go to a restaurant it’s quite easy to spend this much on a nice dinner. At a pop-up experience people are willing to pay more, as it’s more of a memorable and fun experience.
69% are women, just over half 51% are millennials (ages 18-34 and they are affluent making $130,000+/year. They dine out frequently for dinner 2x a week. Plus, they’ll attend a pop-up dinner four times a year.
Nearly 60% say they go to pop-up food events simply because they enjoy the communal aspect, and would attend more events in this category if their friends are attending (55%), or there was some kind of social element (47%). These diners not only want to connect with their friends, but also enjoy the spontaneity of making new friends around a shared experience. Who doesn’t?
Pop-up experiences also provide an intimate atmosphere to get to know the makers and ingredients behind a meal—satiating the experiential diners’ desire to form a personal connection to their food, and go deeper than what can be gleaned from just reading a menu. 55% say they are more likely to attend if there is potential for a more personal interaction with the chef, and 49% would be interested in attending more of these events if local ingredients were used.
Here’s what guests are looking for from a pop-up event:
+ Casual 86%
+ Recommend by a friend 67%
+ Tickets in advance 80%
+ Guests spend time with people they know and those they don’t know is 50/50
+ Intimate gathering 82%
+ Fixed menu and price 54%
+ Non traditional venue 83%
**Eventbrite analyzed data from more than 40,000 food & beverage events on their platform..Then surveyed more than 2,000 attendees of pop-ups.
With all this shared information are you ready to participate in a Pop-Up? If you would like to be considered for a Tasting Pop-Up, fill out this form.