Serving food startups is through a cooperative model, this will help entrepreneurs go to scale when collaborating and working together.
On a google alert I have this is a great article written about the 5 questions for food startups. by Jeff Grogg is who is the Founder and Managing Director of JPG Resources makes a great point about how some organizations aren’t really providing help.
Many new start up services like Food Tech is just taking technology into the food space. They aren’t helping the current food producers from expanding or marketing their businesses.
Food is a world unto itself with its own rules and dynamics.
Not every startup will benefit from an accelerator program, and not every accelerator program is a fit for every startup. For example, a startup that produces food most likely needs commercial kitchen space, expertise in contract manufacturing, and knowledge of food distribution, which many accelerators don’t provide.
This is where Food 4 Social Change has been working on for the past year of developing an eco-system for food startups.
If we truly serve food startups – to help them fulfill their marketing needs, which includes offering them opportunities to showcase their food products. Each food startup will have their research done, so they will know who their customers are. As in any business, marketing and sales is the lifeblood to keep a business growing.
Yes, most Food Startups need a commercial kitchen space to produce their food. The Kitchen Co-op would offer shared kitchen rentals to those who need the space and a Marketing co-op for producers who will share in marketing activities.
For example among the most prominent marketing co-ops — also known as producer co-ops — are Land O’Lakes, Ocean Spray, and Organic Valley.
As a shared ownership model, the cooperative form is the oldest and most highly advanced. A cooperative is a vehicle the community uses to pool its resources to create an enduring enterprise to meet community needs. Cooperative laws vary greatly from nation to nation and state to state. But, in general, the form involves democratic governance — one person, one vote — and member control over profits, business re-investment and service development. Cooperatives are about putting member service before profits.
The Strengths: The cooperative movement is unique among shared ownership designs in having a formal set of ethical principles, the Rochdale Principles. These include voluntary and open membership, democratic member control, member economic participation, cooperation among cooperatives, and concern for community. These principles have helped make co-ops pioneers in social accountability, organic food, and Fair Trade.
Shared Ownership Model: are being used to help entrepreneurs go to scale, by collaborating and working together.
Are you ready to join us?