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Building Reciprocity

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Building reciprocity is when we place a premium on our relationships, we then tend to attach more importance or value on them.

the practice of exchanging things with others for mutual benefit, especially privileges granted by one organization to another.


Have you ever thought of recession proofing your business? It doesn’t matter what kind of business you have, whether it’s a food service, catering, product based, service based, art based, we are all trying to either get more customers or trying to keep our current customers.

Sometimes we recognize unique opportunities to build reciprocity with our customers and want to retain a reputation for exceptional customer service, most often we fail. It’s not that we aren’t trying. The key element is to surprise your customers, by showing them that you care. Showing them appreciation.

OK. How?

By doing simple things, to help you grow better business relationships. Developing relationships with your customers, like referral partners and those who you can help along the way.

Let’s give you some examples to get started with right now.

1. Send an email to all your customers: Thank you in the subject
Hi first name
I just wanted to say thank for being a customer with us. If there is anything I can do for you, reply to this email.
Have a great day!
Your name

2. Consider giving them a gift, a discount coupon or another token of appreciation.

3. Build a reputation for exceptional customer service around your business. Surprise them, with an offer or referring business to them.

4. Pick up the phone, Thank them for their business.

Need more help? Join our Relationship Marketing Series, optin here, when you do, it’s our way to say Thank you, we are gifting you an e-book about Relationship Marketing.

This series will be about how to show your appreciation, how to get referrals, how to maintain great relationships and other juicy topics. Looking forward to working with you.

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Chat with you soon!

Mari-Lyn Harris

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